You may be running your first webinar in a while and are wondering how to promote it effectively. There are many different ways to promote a webinar, but one of the most popular and effective ways is through video. Videos are very easy to create and can give a lot of insight into what the webinar is about and why it is important to your company. It also makes it very easy for people to connect with you during the presentation. Here are some tips on creating a great video and getting more out of your webinar.
The first thing you want to ask yourself when promoting a webinar is when you should begin. Usually the best time to promote is a few weeks before the actual event. This will give you plenty of time to post press releases, prepare script, giveaway prizes, and get the word out about your event on social media.
It’s always a good idea to promote as much as you can before the webinar so that you can tell your potential customers about it. Typically, the best way to do this is to post links to social media pages on your website, contact prospects directly via email, or set up a call to action with the goal of generating sales. If you have several webinars, then it’s encouraged to use all of them to help promote each one. The more you promote your webinar, the more traffic you will receive and the more potential customers you will have. When you have a large audience at your webinar, it’s much easier to convert your visitors to sales.
Another thing to keep in mind is that your online events are for more than just your audience. Your online events are also for connecting with your audience and reminding your audience of your business every step of the way. This is why it’s so important to have a plan for promoting your webinar as well. You need to have a way to reach your audience, you need to remind your audience about the webinar, and you need to have giveaways and other ways for your audience to show you that they’re interested in your product or service.
A great way to promote your webinar is to optimize it for social sharing. The most important aspect of optimizing a webinar for social sharing is that you have an opt-in landing page and that the opt-in landing page is very clear about who you are and what you offer. You want to optimize your landing page and make sure that every visitor that comes to your landing page opts in to share your free information with their friends.
Another thing that you can do to promote a webinar is through audio recording. Even if your attendees are able to watch the live webinar, it may be something else for them to hear themselves. If they have a good stereo setup at the conference venue, they may want to listen to the audio recording of the presentation over again as they listen to the speaker. You can also make copies of the audio recording for yourself and send them via email with a short introduction.
Finally, when it comes to promoting a webinar, you also need to make sure that your audience has the right day and time to attend. If you have a scheduled event, such as a business conference or workshop, consider having it on a weekday. If you are having it as an educational event, consider having it on a weekend. It doesn’t matter how many attendees you have, if there is no time for them to connect with you during the normal course of business, they will not likely show up at your registration page.
So now that you know a little more about promoting a webinar, you can start to put the pieces of the puzzle together. Look over the speakers who are available to provide content at the conferences you are planning to host, and contact those speakers to set up a face-to-face meeting. If you don’t have immediate availability with any speakers, find a different day and time to book them in advance. Once you have scheduled the sessions, you can get your audience registered and ready to go!